And this could create a major opportunity for Indian manufacturers, exporters and B2B service providers. Europe's Carbon Border Adjustment Mechanism (CBAM) is bringing carbon emissions into the conversation when certain carbon-intensive products enter the EU market. For Indian businesses targeting Europe, this means one thing: Your product alone may not be enough. European buyers are increasingly looking at: Product specifications Manufacturing processes Carbon/emission infor

The way engineering buyers discover suppliers has changed dramatically. In 2026, engineering marketing will be digital first , because procurement managers, plant heads, and sourcing teams now begin their supplier search online. Earlier, engineering businesses relied heavily on exhibitions, referrals, or sales visits to generate orders. While these methods still matter, the first interaction between a buyer and a manufacturer now happens digitally . When a company needs compo